Action Hero
Handled multi-team coordination, and managed last-minute asset submissions, ensuring everything was delivered on time.
Project Overview
Timeframe: Jan 2024 - Jan 2025
Platforms: Meta
Project Scope: Full cycle (Coming Soon → Pre-order → Launch → Update + Hotfixes)
Teams Involved: Internal Marketing, Publishing, Devs, QA, External Localization, and the Meta Team
Launches on time: 100%
Key Responsibilities & Contributions:
Asset & Compliance Management: Ensured timely delivery of storefront assets, often adapting to last-minute changes. Managed late asset deliverables, including adjusting personal schedules to meet deadlines. Ensured platform compliance checks and assessments were completed in a timely manner to avoid delisting of the app.
Quality Control: Identified and corrected copy and metadata errors before submission, as well as handled iterative revisions for storefront metadata, including genre classifications and GIF compliance.
Age Rating & Compliance: Created IARC ratings twice, once to include Taiwan, and advised on content to optimize age ratings.
Process Improvements: Recommended strategies for improving deadline tracking and marketing coordination to align storefront updates with GTM plans.
Cross-Team Collaboration: Coordinated between internal teams and external partners to streamline submissions and approvals.
Platform bug catching: Identified, reported, and resolved issues related to incorrectly pushed assets that happened once due to an A/B test, and once due to a new schedule-build feature.
"With Amanda the release went as smooth as it could, she really is that person who thinks of everything so others don’t have to worry."
‒ Christopher Smith, Game Director
"I had the pleasure of working with Amanda on Action Hero, where she served as Release Manager. She handled the game's release on Meta Store with incredible professionalism and ensured a smooth and successful launch. She is detail-oriented, super organized, and a joy to work with - always friendly, collaborative and proactive! Her expertise and positive attitude made a big impact on the team, and I'd gladly work with her again in a heartbeat. "
‒ Fenni Johansson, Game Producer